Yep, Google launched the Disavow Tool a couple months ago. Sometime after they wacked all sites for having bogus spammy links. The infamous Panda and Penguin updates… Hmmmm…
This could ‘inadvertently’ push more businesses to use Google Adwords. It is a weird co-incidence. But another reason why we have helped so many clients learn how to play Google’s Game and CUT THE FAT!
Here is Google’s explanation about who should be using the Disavow Utility:
BID ON YOUR COMPANIES NAME! I have studied this with actual client data and it makes at least a 15% to 40% Difference!
“I rank organically for my brand terms. Why would I pay for ads on them?” How many times have you heard this? Or said it? Advertising on brand terms seems to be an ongoing discussion that still hasn’t been settled. So, I’m going to try to settle it now. At first, the argument that you don’t need to buy ads for your brand if you rank organically makes sense.
Why would you purposely buy ads that will (generally) be displayed above your organic positions and pay for clicks on keywords that you could get free clicks on? Why would you spend time and money managing a campaign with your brand keywords when you have organic positions for them?
But is this really true? Are you wasting your money on brand ads when you have organic positions? I’m going to convince you the answer is no. You should buy brand keywords, regardless of how strong your organic positions are.
Here’s why….Ads and organic positions have a symbiotic relationship. Many people think that paying for clicks on ads is a waste of money if they have an organic position on the keyword. But, while there’s no definitive case study on this, anecdotal evidence and observations of BlueGlass client statistics indicate that having PPC ads in combination with organic positions can actually increase sales 15 to 40%.
See this article: http://www.blueglass.com/blog/should-you-buy-ppc-ads-for-your-brand-keywords/
Here are some great tips about how to go about setting up SEO for your businesses site.
iWebprofit can show you exactly how to effectively market your product and service using the strategy and tactics that are listed below.
How To Approach SEO
Search engine optimization is a subset of marketing. It should fit into your overall marketing plan and not be your marketing plan. You can do everything wrong when it comes to SEO, never receive a single visitor from a search engine, and still have a very successful and profitable site. It might seem strange to read that in a post about SEO, but it’s important to understand.
Ironically if you take a step back and generally market yourself well some of the more difficult parts of SEO will take care of themselves. That’s not to say you should ignore SEO, but most of us don’t need to obsess over every little detail. There are many, many factors that determine where a page will rank in search results. Obsessing over one of those factors doesn’t make sense. Try to see the forest instead of staring intently at a single tree.
SEO is not a set it and forget proposition. It’s an iterative process. You do what you can, measure the results, and continue to improve. You can’t SEO a site in a day or month. As with marketing in general, SEO is never ending. It also changes daily and what works for one site may not work for another.
Fortunately the basic principles are fairly constant and building a solid foundation in SEO understanding will carry you much further that trying to exploit the tactic du jour.
That said, SEO can be generally categorized into 5 different aspects:
Many of us in the SEO community obsess about Google algorithm changes, personalized search, Bing market share growth, and the myriad minutia that affects search engine behavior.
But for all of the attention that we give most of the major players in search, it remains a mystery to me why the second largest search engine is routinely ignored.
In case you hadn’t realized, in terms of share of search, YouTube remains ahead of Yahoo!, safely in the No. 2 spot behind Google, according to comScore.
Clients and colleagues frequently ask, “Why do some videos rank well on Google but not YouTube and vice-versa?” Just like all of life’s important questions, the answer is complicated. Therefore, I will concentrate only on the most important factors.
When it comes to SEO, most of us follow the general rule that what’s good for Google is usually good enough for other search engines. And considering that most clients would tell you that Google is their number one priority for organic traffic, many of us don’t spend tons of time looking at other search engines.
Unfortunately, the old adage (it’s an adage in my head anyway), “As Google goes, so goes the nation” doesn’t apply to YouTube, which has its own way of doing things. Which may sound weird as Google owns YouTube.
YouTube is now the #2 Most Used Search Engine. It passed up Yahoo as the second most used Search Engine. Read more…
YouTube Insight: Embedded Player Discovery
Video continues to be a powerful medium to work with online. YouTube recently eclipsed Yahoo as the 2nd largest search engine. Participating in video for the purpose of promoting your business is becoming more important each day. Whether it’s increasing brand exposure or simply getting across a “how-to” to your customer base, video communicates your message in a unique and lasting way.
Good SEO can be the most effective means of marketing available:
What is Good SEO?
Good SEO is not “cheating the system,” or “manipulating search results.” Good SEO is part of a marketing plan that makes it more likely that the good content you create will be found by people who might be interested in what your web site has to offer.
SEO should begin with an identification of the objectives behind a site and the audiences the site was created for, an understanding of the best way to present information for those audience members and allow them to complete tasks that they may have arrived at the site to fulfill, and research regarding the words and phrases that they might use to find that site and expect to see on its pages.
Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.” Keep Reading
Google has a confession to make: It does not understand you. If you ask it “the 10 deepest lakes in the U.S,” it will give you a very good result based on the keywords in the phrase and sites with significant authority on those words and even word groupings, but Google Fellow and SVP Amit Singhal says Google doesn’t understand the question. “We cross our fingers and hope someone on the web has written about these things or topics.” Keep Reading