How Often People Click and Call From Google Searches?
Well, it is not a high percentage but it can bring some better leads and more traffic than you think.
We currently manage a SEM/PPC campaign for a large well know company in the area. Studies show that Organic/Free listings get clicked on up to 45% of the time. PPC listings/ads would get clicked on 1% to 3% of the time.
We found that one very relevant keyword had interesting results for Organic vs. PPC. The keyword “mortgage XXXXXX (local geo keyword)” our advertiser was ranked #1 Organically and also had the same “mortgage XXXXXX (local geo keyword)” in their PPC list.
Ironically, with some advanced tracking we have developed to track which keyword visits turn into phone calls here is what we found! We blurred the actual keyword as these numbers come directly out of our reports. 
THAT’S RIGHT! Over a 6 Month Period 13.56% of Visits turned into CALLS.
All from the mere 16 Organic visits. This while during the same 6 months the exact same keyword from PPC was clicked 81 times generating 11 phone calls.
That means we also know that it converted 13.58% of its visits to phone calls. And better than that it also generated an additional 15%+ conversion of its visits to Form Submissions. Who would have thunk it!?
We have tracked dozens of PPC keywords vs other PPC keywords that convert to phone calls much more often then very similar keywords. You would assume such keywords convert at least as well or close to as much.
Not so much! See the results for our clients 2 keywords: Refinan****n vs. Refinan**** (actual keywords not displayed). Refinan****n proved to be 461% more likely to convert! Again, we blurred the actual keyword as these numbers come directly out of our reports.
GET THOSE CLICKS
Here is a great article to help understand click through rate, CTR. Now get the clicks that convert to REAL LEADS! And cut out the keywords that bring NO LEADS! It can literally save your thousands in Ad Spend while generating thousands more in Revenue!
Google AdWords Click Through Rates: 2% is Average But Double Digits is Great
I don’t believe you often see Google AdWords representatives talking about click-through rates. But in a Google AdWords Help thread, I spotted AdWordsPro, an official Google representative, talking about averages.
See the full article about Click Through Rate here.